基于产品生命周期理论的系统化产品研发策略研究
PDF下载 (284)谢质彬,武 林,宫 勇.基于产品生命周期理论的系统化产品研发策略研究[J].宁波大学学报(理工版),2015,28(02):114-118.DOI:
XIE Zhi-bin,WU Lin,GONG Yong.Systematic Product R&D Strategy Based on Theory of Product Life Cycle[J].Journal of Ningbo University(Natural Science & Engineering Edition),2015,28(02):114-118.DOI:
| Title: | Systematic Product R&D Strategy Based on Theory of Product Life Cycle |
| 作者: | 谢质彬, 武 林, 宫 勇 |
| Author(s): | XIE Zhi-bin, WU Lin, GONG Yong |
| 关键词: | 产品生命周期; 产品研发; 研发策略; 系统化 |
| Keywords: | product life cycle; product R& D; R& D strategy; systematization |
| 分类号: | TB21 |
| 文献标识码: | A |
| 摘要: | 采用分析产品全生命周期和企业发展历程的研究方法, 对公司产品设计与研发的各种系统化策略进行了研究. 结果表明: 在公司不同的发展阶段, 企业要推行相对稳定的跟随型、收缩战略型、巩固堆砌型、创新进取型等不同模式的系统化产品研发策略, 企业还要打破常规经营模式, 穿插引入突击型、稳健型等不同模式的研发和营销组合战术方法, 才能有效提升企业竞争力. |
| Abstract: | By utilizing the method of tracking product lifecycle and development processes of enterprise, a variety of systematic strategies on research and development (R&D) of product are studied. The findings reveal that the enterprises at different stages of development and with the different natures tend to adopt different modes on R&D strategy. The results show that, when the enterprise is in some particular periods such as growth, crisis, stabilization, improvement, secondary stabilization, fading, etc, the enterprises prefer to try as many kinds R&D strategies as possible according to stages that the enterprises are at, including the stable follow-up, contracting, stand-up, innovation. It is suggested that the enterprises should not cling to conventional outdated business models and instead bring in new marketing strategies and try different models of R&D for better competitiveness of enterprise. |
| 参考文献 /References: | [1] 迈克尔?彼特. 竞争战略[M]. 陈小悦, 译. 北京: 华夏出版社, 1997:221-230. [2] 曼弗里德?诺伊曼. 竞争政策: 历史、理论及实践[M]. 谷爱俊, 译. 北京: 北京大学出版社, 2003:59-84. [3] 谢质彬. 产品系统设计[M]. 北京: 清华大学出版社, 2011:55-81. [4] 刘求生. 新产品开发[M]. 北京: 清华大学出版社, 2001:110-115. [5] Ulrich K T, Eppinger S D. 产品设计与开发[M]. 詹涵菁, 译. 北京: 高等教育出版社, 2005:50-56. [6] Margulies N, Anthony P R. Conceptual foundations of organizational development[M]. New York: McGraw-Hill Book Company, 1991:40-42. [7] Brunswik E. The conceptual framework of psychology [M]. Chicago: University of Chicago Press, 1952:50-55. [8] Baxter M. Product design[M]. London: Chapman & Hall Press, 1996:100-105. [9] Beitz P G. Engineering design: A systematic approach[M]. London: Springer Verlag Ltd, 1996:80-84. |
| 备注/Memo: | 收稿日期: 2013－11－05. 宁波大学学报（理工版）网址: http://journallg.nbu.edu.cn/基金项目: 浙江省教育厅科研项目（Y201223099）.第一作者: 谢质彬（1969－）, 男, 河南洛阳人, 副教授, 主要研究方向: 产品设计与开发. E-mail: xiezhibin@nbu.edu.cn 宁波大学学报（理工版）网址：http://journallg.nbu.edu.cn/ |
