健康意识与环保意识对生态食品购买意愿的影响——生态属性认知的中介作用
PDF下载 (623)张武科 1,金 佳 2*.健康意识与环保意识对生态食品购买意愿的影响——生态属性认知的中介作用[J].宁波大学学报(理工版),2018,31(1):105-110.DOI:
ZHANG Wu-ke 1,JIN Jia 2*.Influence of health consciousness and environmental awareness on consumers’ purchase intention of ecological food: The mediation effect of ecological attribute perception[J].Journal of Ningbo University(Natural Science & Engineering Edition),2018,31(1):105-110.DOI:
| Title: | Influence of health consciousness and environmental awareness on consumers’ purchase intention of ecological food: The mediation effect of ecological attribute perception |
| 作者: | 张武科 1, 金 佳 2* |
| Author(s): | ZHANG Wu-ke 1, JIN Jia 2* |
| 关键词: | 生态食品; 健康意识; 环保意识; 生态属性认知; 购买意愿 |
| Keywords: | ecological food; health consciousness; environmental awareness; ecological attribute perception; purchase intention |
| 分类号: | F063.2 |
| 文献标识码: | A |
| 摘要: | 从生态食品的两大重要属性(健康属性与环保属性)出发, 结合消费者对于生态食品健康属性与环保属性认知中的核心要素, 通过问卷调查方式实证检验了生态食品消费中, 消费者健康意识、环保意识、生态属性认知与购买意愿的关系, 并重点关注了生态属性认知在消费者健康意识与购买意愿、环保意识与购买意愿之间的中介作用. 分析结果显示: 生态属性认知部分中介了消费者健康意识与购买意愿之间的关系, 消费者健康意识对其购买意愿具有直接作用; 同时, 生态属性认知完全中介了消费者环保意识与购买意愿之间的关系, 消费者环保意识对其购买意愿的直接作用不显著. 最后, 还提出了促进消费者对生态食品购买决策形成以及进一步刺激生态食品消费的政策建议. |
| Abstract: | Based on the two important properties of ecological food (i.e. healthy and environmental) combined with the core elements of consumers’ perception of ecological food, this paper explores the relationships between consumers’ health consciousness, environmental awareness, ecological attribute perception and consumers’ purchase intention in ecological food consumption. In particular, the mediation effect of ecological attribute perception on the relationship between consumers’ health consciousness and purchase intention is examined through survey and empirical tests. Similarly, the mediation effect of ecological attribute perception on the relationship between consumers’ environmental awareness and purchase intention is also examined. Results show that (1) ecological attribute perception mediates the relationship between consumers’ health consciousness and purchase intention, and the direct effect of health consciousness on consumers’ purchase intention is significant; (2) ecological attribute perception fully mediates the relationship between consumers’ environmental awareness and purchase intention, and the direct effect of environmental awareness on consumers’ purchase intention is not significant. Theoretical and practical implications are also discussed. |
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| 备注/Memo: | 收稿日期: 2017－09－17. 宁波大学学报（理工版）网址: http://journallg.nbu.edu.cn/基金项目: 积极心理学研究基金（0020344）.第一作者: 张武科（1990－）, 男, 浙江宁波人, 在读博士研究生, 主要研究方向: 消费者行为. E-mail: wuke-zhang@zju.edu.cn*通信作者: 金 佳（1987－）, 女, 浙江宁波人, 博士/副教授, 主要研究方向: 神经营销学. E-mail: jinjia@nbu.edu.cn 宁波大学学报（理工版）网址：http://journallg.nbu.edu.cn/ |
